From Acorns. How to Build a Brilliant Business From Acorns. How to Build a Brilliant Business Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's the only guide that tells you exactly what you need to know no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around. Формат: 15,5 см x 23,5 см. Pearson Education, Pearson 978-0-273-71252-7
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From Acorns. How to Build a Brilliant Business

  • Автор: Caspian Woods
  • Мягкий переплет. Крепление скрепкой или клеем
  • Издательство: Pearson Education, Pearson
  • Год выпуска: 2007
  • Кол. страниц: 232
  • ISBN: 978-0-273-71252-7
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Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's the only guide that tells you exactly what you need to know no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around. Формат: 15,5 см x 23,5 см.

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Table of Contents

The entrepreneur’s ten commandments

Preface to the second edition

The From Acorns Website

How to make our country more successful

Acknowledgements

1. Oaks from small acorns grow

2. What is it like?

The downside

The upside

3. What is an entrepreneur, and am I one?

Do I have to be born an entrepreneur?

What type of entrepreneur am I?

4. How to become an entrepreneur

Make yourself a bigger risk taker

Exercise One: Kill your McTaggarts

Exercise Two: Confront your fears

Exercise Three: Become an immigrant

5. What’s your motivation?

The 5 second multi-millionaire test

Polish your dreams

6. Some very useful skills

Assertiveness

Time management

The ability to listen

7. Your million-pound business idea

Eleven ways to come up with a brilliant business idea

How to come up with creative ideas

8. Turning your idea into a business plan

Three rules of business plans

What does a funder look for in your business plan?

Financial forecasts

Your revenue

How to forecast your sales

Your costs

Break-even point

Business plan checklist

What should go in your plan

9. Lower risk ways to start in business

Lower-risk start-up strategies

Franchising:

The beauty of bootstrapping

Some bootstrapping techniques

Working from home vs. from an office

Avoiding Partnershaft

10. Raising finance

Sources of finance

How to get a bank to lend you money

The Prince’s Trust

Government support

11. The dreaded legals

Red tape busting

Get a legal MOT

Avoiding disputes

Should I be a limited company?

12. Guerrilla marketing

Your product or service

Building a big brand on a small budget

Smoke and mirrors – the Wizard of Oz approach to branding

Branding rules

What name for your business?

13. Your place or mine?

Getting a good location without paying the earth

Remote selling – e-commerce, phone and mail order

14. Getting your price right

Six reasons not to be cheap as chips

Pricing strategies

What if my industry is VERY price-sensitive?

15. Getting your customers

The magic number 4

The sales funnel

Identifying your first leads

16. How to become a hot sales person without selling your soul to Lucifer

Prepare yourself for rejection

Keeping your pecker up

Making a sales call

Face-to-face selling

17. How to win pitches

Phase 1: Foreplay

Phase 2: The action

Phase 3: The morning after

18. Promotion: How to get more customers

Step One: Keep your customers loyal

Step Two: Sell more stuff to your loyal customers

Step Three: Build word-of-mouth marketing

Other promotion

19. Keeping hold of your cash

Cash is king

The ten golden commandments of getting paid

20. Aunty Nan’s guide to keeping your books

Basic book-keeping

Cash in hand

Using an accountant

21. Tax

Income tax.

VAT

The system

Tax dodging and cash in hand

22. Taking on staff

Can you afford not to employ someone?

Alternatives: Outsourcing and freelancers

What to look for in a member of staff

How to find talented people

The interview process

How to be a good boss

When a staff member leaves

Recruiting sales baboons

23. Your growth strategy

Some simple strategy tips

Getting good advice

How to hunt a mentor

Getting advice from professionals and consultants

24. Dealing with failure

Learn to love failure

Should I give up?

Vampire businesses

25. Mojo medicine

What makes happiness?

Surround yourself with supporters

Take a break - throw a sickie

Looking after yourself

Don’t hide under the duvet

Don’t be good, be brilliant!

It’s not your fault

Handling stress

Take a brave pill!

Useful contacts

Good business resources

Motivational books and films

Networking sites

Government support

For young people

For women

Business support groups
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