Sales on a Beermat. Essential Guide for all small bisiness Sales on a Beermat. Essential Guide for all small bisiness Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat, by the team that bought you The Boardroom Entrepreneur, is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy. Random House 978-1-84794-006-3
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Sales on a Beermat. Essential Guide for all small bisiness

  • Автор: Chris West, Mike Southon
  • Мягкий переплет. Крепление скрепкой или клеем
  • Издательство: Random House
  • Серия: The Essential Guide
  • Год выпуска: 2008
  • Кол. страниц: 160
  • ISBN: 978-1-84794-006-3
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Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat, by the team that bought you The Boardroom Entrepreneur, is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation.
Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.

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Штрихкод:   9781847940063
Аудитория:   Для специалистов
Бумага:   Офсет
Масса:   98 г
Размеры:   175x 103x 11 мм
Тираж:   3 000
Литературная форма:   Практическое пособие
Тип иллюстраций:   Без иллюстраций
Составитель:   Campbell Tom
Язык:   Английский
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