One Click. Jeff Bezos and the Rise of Amazon.com One Click. Jeff Bezos and the Rise of Amazon.com Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It almost can be summed up by the button on every page: \"Buy now with one click.\" Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world-changing entrepreneur. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril. Penguin Books Ltd, Penguin USA 978-1-59184-585-0
1016 руб.
Russian
Каталог товаров

One Click. Jeff Bezos and the Rise of Amazon.com

  • Автор: Richard L Brandt
  • Мягкий переплет. Крепление скрепкой или клеем
  • Издательство: Penguin Books Ltd, Penguin USA
  • Год выпуска: 2011
  • Кол. страниц: 230
  • ISBN: 978-1-59184-585-0
Временно отсутствует
?
  • Описание
  • Характеристики
  • Отзывы о товаре
  • Отзывы ReadRate
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It almost can be summed up by the button on every page: "Buy now with one click."
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

Оставить заявку на описание
?
Штрихкод:   9781591845850
Размеры:   173x 124x 18 мм
Тип иллюстраций:   Без иллюстраций
Язык:   Английский
Отзывы
Найти пункт
 Выбрать станцию:
жирным выделены станции, где есть пункты самовывоза
Выбрать пункт:
Поиск по названию улиц:
Подписка 
Введите Reader's код или e-mail
Периодичность
При каждом поступлении товара
Не чаще 1 раза в неделю
Не чаще 1 раза в месяц
Мы перезвоним

Возникли сложности с дозвоном? Оформите заявку, и в течение часа мы перезвоним Вам сами!

Captcha
Обновить
Сообщение об ошибке

Обрамите звездочками (*) место ошибки или опишите саму ошибку.

Скриншот ошибки:

Введите код:*

Captcha
Обновить