Competing in a Service Economy Competing in a Service Economy Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations. Jossey Bass 978-0-470-44821-2
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Competing in a Service Economy

  • Автор: Michael Johnson, Anders Gustafsson
  • Мягкий переплет. Крепление скрепкой или клеем
  • Издательство: Jossey Bass
  • Год выпуска: 2008
  • Кол. страниц: 208
  • ISBN: 978-0-470-44821-2
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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

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Штрихкод:   9780470448212
Аудитория:   Для специалистов
Бумага:   Офсет
Размеры:   225x 150x 12 мм
Литературная форма:   Учебно-практическое пособие
Тип иллюстраций:   Черно-белые
Язык:   Английский
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