Business the Jamie Oliver Way Business the Jamie Oliver Way Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more soExtend the brand Build on what you're good atRemember the social dimensionBecome the face of a supermarketDeal with adversityGo international Protect the brandBe controversialBe bold Want to be the best? The secrets of phenomenal success are in your hands. Capstone 978-1-907312-41-0
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Business the Jamie Oliver Way

  • Автор: Trevor Clawson
  • Мягкий переплет. Крепление скрепкой или клеем
  • Издательство: Capstone
  • Год выпуска: 2010
  • Кол. страниц: 216
  • ISBN: 978-1-907312-41-0
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Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more soExtend the brand Build on what you're good atRemember the social dimensionBecome the face of a supermarketDeal with adversityGo international Protect the brandBe controversialBe bold

Want to be the best? The secrets of phenomenal success are in your hands.

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Содержание
THE LIFE AND TIMES OF JAMIE OLIVER
BE YOURSELF, BUT MORE SO
EXTEND THE BRAND
BUILD ON WHAT YOU'RE GOOD AT
REMEMBER THE SOCIAL DIMENSION
BECOME THE FACE OF A SUPERMARKET
DEAL WITH ADVERSITY
GO INTERNATIONAL
PROTECT THE BRAND
BE CONTROVERSIAL
BE BOLD
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