What clients love What clients love Harry Beckwith discusses effective business tactics in a practical, down-to-earth style. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as Thinking and Planning , Communicating and Serving The Client , Beckwith shows how effective marketeers need to be brief, succinct and cut to the close . What Clients Love also reveals the very nature of a service and why the phrase pushing the product itself begins to suggest why this more aggressive approach fails, since you cannot push a relationship, as people know from their failed attempts to do so in non-business situations. Hachette US 978-0-446-52755-2
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What clients love

  • Автор: Harry Beckwith
  • Мягкий переплет. Крепление скрепкой или клеем
  • Издательство: Hachette US
  • Год выпуска: 2014
  • ISBN: 978-0-446-52755-2
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Harry Beckwith discusses effective business tactics in a practical, down-to-earth style. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as Thinking and Planning , Communicating and Serving The Client , Beckwith shows how effective marketeers need to be brief, succinct and cut to the close . What Clients Love also reveals the very nature of a service and why the phrase pushing the product itself begins to suggest why this more aggressive approach fails, since you cannot push a relationship, as people know from their failed attempts to do so in non-business situations.

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Штрихкод:   9780446527552
Аудитория:   18 и старше
Бумага:   Офсет
Масса:   285 г
Литературная форма:   Учебно-практическое пособие
Тип иллюстраций:   Без иллюстраций
Язык:   Английский
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