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Harry Beckwith discusses effective business tactics in a practical, down-to-earth style. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as Thinking and Planning , Communicating and Serving The Client , Beckwith shows how effective marketeers need to be brief, succinct and cut to the close . What Clients Love also reveals the very nature of a service and why the phrase pushing the product itself begins to suggest why this more aggressive approach fails, since you cannot push a relationship, as people know from their failed attempts to do so in non-business situations.
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|Аудитория:||18 и старше|
|Литературная форма:||Учебно-практическое пособие|
|Тип иллюстраций:||Без иллюстраций|